“Good! Now Do It Again, Faster”
Why relentless practise matters
In the military and emergency services, repetition is a way of life. Personnel train continuously in different locations, day and night, in all conditions. The goal is simple: build the capacity to perform flawlessly under pressure, regardless of circumstances.
To offer an aspirational statement:
“Amateurs practise until they get it right. Professionals practise until they cannot get it wrong.”
This principle applies far beyond the military and emergency services. It is at the heart of crisis management and innovation.
Crisis and Innovation: Two Sides of Disruption
Crisis management is typically reactive, while innovation is proactive. Yet both involve:
Structured assessment and decision-making
Timely, decisive action
Risk management and communication
In recent years, organisations have had to do both simultaneously. Perhaps, in the post-pandemic world, your organisation is already navigating global supply chain disruptions, adapting to climate-related events, examining potential consequences of geo-political tensions and countering escalating insider and cyber threats.
What we hear from leaders
Since 2020, recurring themes from executives sound familiar:
“We manage disruption well—we don’t need more training.”
“The team is fatigued—let’s pause before building capability.”
“Resources are tight—resilience training must wait.”
A combination of all three.
The challenge? Disruption does not wait. New crises, regulatory shifts, and emerging technologies continue to reshape risk environments.
Preparing for what comes next
The lesson is clear: continuous preparation is non-negotiable. Training and practice embed resilience, sharpen decision-making, and ensure teams can respond under pressure. More importantly, these skills improve everyday performance not just crisis response. The use of plausible, extreme scenarios provides opportunity to validate plans and explore vulnerabilities in a psychologically safe environment. Perhaps there is opportunity to prevent the disruption awaiting just over the horizon.
As you look ahead, ask yourself:
How prepared is my organisation for the next disruption?
Have we tested decision-making under stress?
Are our teams comfortable with discomfort and ambiguity?
Are we able to anticipate what may be awaiting over the horizon?
Our Role
Tigertail Australia has the background and experience to equip your organisation with skills to manage risk, crisis, and emergencies confidently and effectively. Our team has over 150 years of combined experience, covering prevention and preparedness to response and recovery.
We help organisations strengthen crisis response, re-evaluate risks, and embed innovation into daily operations. Preparation is the differentiator—between reacting and leading, between surviving and thriving.
Talk to us about building the skills that matter in both day-to-day operations and in times of disruption.
